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Explore sofasWork With Paliano
We work with people who make content they actually believe in.
Not a wide-open programme. We choose who we work with carefully, and we expect the same in return.
What good fit looks like
Real homes. Real audiences. Real opinions.
Singapore-based
Your content is set in Singapore homes. HDB, condo, landed: compact spaces where a sofa actually earns its place.
Audience that listens
Follower count is not what we look at. We look at whether your audience acts on what you say. Any size welcome if the trust is there.
Honest content
If there is a trade-off with the product, say it. Our best-performing content has always come from creators who pointed out a real limitation. It earned more trust than a polished pitch.
Home and lifestyle focus
Interior design, renovation, family life, everyday home content. We are not the right fit for fitness, food, or fashion accounts without a strong home thread.
How we work
Selective on purpose.
We do not run a large affiliate network. We work with a small number of people at any one time, and we treat each one as an actual collaboration, not a transaction.
We give you product access, honest briefings, and direct contact with the team. What we ask for is content in your own voice, disclosed properly, created only if it genuinely fits your audience.
Exclusivity is not required. Transparency is.
Apply
Show us your work. We will take it from there.
Send us a WhatsApp with your handle and a short line on why you think Paliano fits your audience. No pitch deck needed.
Already a Paliano customer? If you loved your sofa and want to share it, our customer rewards programme is for you. Leave a review, tag us, and get something back for it.